AI sales development, with the spending under control

An AI SDR that researches your whole market — and can prove what every opportunity cost.

GaleCast finds the companies worth approaching, builds an evidenced profile of each one, scores the opportunity in plain English, then calls and emails on your behalf. Every action is checked against spending limits you set, so pipeline never costs more than it is worth.

  • Researches before it contacts
  • Refuses spend it cannot justify
  • Only qualified opportunities reach your CRM
Today, in your workspace
Running
412
Companies researched
58
Scored worth calling
23
Conversations held
4
Meetings booked
Spend against today's limit£18.40 of £45.00
Cost per qualified lead £1.06 · voice charged separately as used

Illustrative figures shown for demonstration.

The problem

Outbound fails for three reasons — and none of them are effort.

Sales development is expensive to staff

A single SDR costs £45k+ fully loaded before tooling, ramp time and attrition — and pipeline stops the day they leave.

Research never keeps up with the market

Lists go stale, only a slice of the addressable market is ever contacted, and the best-fit companies are the ones nobody got to.

AI tools spend money without proving value

Data credits, enrichment and voice minutes quietly add up with no per-lead limit and no honest view of what each opportunity cost.

How GaleCast works

A complete sales development function, running every working day.

01
Sweep the market

Scans your addressable market for companies that match the customers you actually win — not a static list you uploaded.

02
Build the evidence

Assembles a company profile from official records, the website and enrichment suppliers, keeping the source behind every fact.

03
Score the opportunity

Rates fit, timing and reachability with a plain-English explanation, so you can see why a company is worth a conversation.

04
Reach out

Runs a natural AI phone conversation and personalised email, handling discovery, objections and next steps.

05
Qualify and hand over

Books the meeting, escalates genuine opportunities to a person and writes the whole story back into your CRM.

Platform

Intelligence, conversations and commercial discipline in one product.

Market discovery, not list buying

GaleCast looks at the whole market and decides who is worth approaching, in priority order.

  • Whole-market sweeps by industry and region
  • Official company records and trading signals
  • Ideal customer profile matching
  • Duplicate detection across every source
  • Suppression and do-not-contact respected
  • Your own lists welcome, never required

Evidence-based company intelligence

Every fact carries its source, its date and its confidence — so nothing is taken on trust.

  • Multiple suppliers reconciled into one profile
  • Conflicting data resolved and explained
  • Website and public-signal analysis
  • Contact discovery and validation
  • Confidence shown alongside every claim
  • Nothing is called without a validated contact

Explainable opportunity scoring

A score you can argue with, because it tells you exactly what it is based on.

  • Fit, timing, reach and intent scored separately
  • Plain-English reasons for every score
  • Audience segments built from live scores
  • Only qualified opportunities reach the CRM
  • Enriched but unready leads stay in your database
  • Re-scored automatically after every interaction

AI conversations that go somewhere

Real two-way calls with discovery, objection handling and an honest handover to a person.

  • Natural outbound phone conversations
  • Prepared with the company's own context
  • Buying-intent and sentiment detection
  • Meetings booked during the call
  • Escalation to a human seller when it matters
  • Transparent AI self-identification

Cost control built into every action

The only AI sales platform that refuses to spend money it cannot justify.

  • Hard per-lead and monthly spending limits
  • Cheapest source tried before the expensive one
  • Cost per qualified lead and per meeting
  • Full ledger of what was spent and why
  • Automatic stop when a limit is reached
  • Cost estimate before a programme launches

Autonomous daily operation

It runs the sales development day on its own, and tells you what happened.

  • Daily discovery, research and calling cycle
  • Priority queue rebuilt every morning
  • Callbacks, retries and recycling handled
  • Automated email follow-up sequences
  • Failure detection and recovery
  • Morning summary of pipeline and spend

Conversation intelligence

Understand why deals progress — and why they do not — across every conversation.

  • Full transcripts and AI summaries
  • Objection tracking across the market
  • Sentiment and outcome analysis
  • Best-performing industries and messaging
  • Market feedback captured for your product team
  • Manager-level conversation insights

Pipeline and unit economics

Outbound becomes a measurable process with a clear line to revenue.

  • Conversations, qualified leads and meetings
  • Conversion by industry and segment
  • Cost per conversation, lead and meeting
  • Gross margin on every programme
  • Spend against allowance, in real time
  • Revenue influenced, written back to the CRM

Every GaleCast agent identifies itself as an AI assistant for Nightingale Software Group at the start of the call. Agents never impersonate a human, apply pressure, close contracts or make promises.

What makes GaleCast different

It will not spend money it cannot justify.

Most AI sales tools consume data credits, enrichment and calling minutes with no ceiling. GaleCast checks every action against your limits first: it tries the free source before the paid one, stops at the point where a lead stops being worth more research, and records what each action cost and what it changed.

  • A hard limit for every lead and every month
  • Cheapest useful source tried first
  • Full ledger: what was spent, on what, and why
  • Cost per conversation, qualified lead and meeting
  • Automatic stop before a limit is breached
  • Estimates before a programme launches

Calling is pay as you go, on every plan

Voice is charged separately from your subscription at one clear price per minute, so a quiet month costs you nothing and a busy month never eats the plan you already paid for.

  • Charged only for calls that actually connect
  • Maximum spend per call and per lead
  • Maximum call length, attempts and calls per day
  • Calling hours and permitted dialling codes
  • Calling stops automatically at your monthly limit
  • Cost estimate before a calling programme starts
Training · Pro and Enterprise

Teach it your business once.

GaleCast learns your business the way a good new hire would — then represents it accurately on every call and in every email. Your positioning, your pricing, your objection handling.

  • Company information
  • Products and services
  • Pricing
  • Sales messaging and USPs
  • Ideal customer profiles
  • Target industries
  • Competitor information
  • FAQs
  • Objection handling
AI knowledge management

A structured, reviewable knowledge base your team curates.

Sales playbook creation

Codify your discovery flow, positioning and qualification criteria.

Approved AI improvements

GaleCast proposes changes from live calls; a person approves before they go live.

Workspace-only AI memory

Your knowledge stays inside your workspace and never trains a shared model.

CRM integration

Your CRM stays the system of record.

Songbird CRM works out of the box, and GaleCast is CRM agnostic by design, so it can sync into the environment you already run. Enriched but unqualified companies stay in GaleCast, so your CRM only ever fills up with real opportunities.

  • Native Songbird CRM integration
  • Two-way synchronisation
  • Automatic contact and company creation
  • Call history and conversation summaries
  • Lead status and qualification scoring
  • Follow-up tasks created for your team
  • Field mapping you control
  • Only qualified opportunities are pushed
Suppliers and integrations

Never locked to one supplier.

Data, telephony and AI voice are all interchangeable. GaleCast picks the best combination available and falls back automatically when one is unavailable or too expensive.

Songbird CRM
Native, out of the box
HubSpot, Salesforce and others
CRM agnostic by design
Telephony providers
Cheapest route chosen per call
AI voice providers
Swappable, never locked in
Enrichment suppliers
Multiple sources, reconciled
Email and calendars
Follow-up and meeting booking
ROI comparison

Scale outbound without scaling headcount.

Measure
Traditional SDR
GaleCast
Annual cost
£45,000+ per SDR
From pay as you go, no headcount
Ramp time
3–6 months
Live in days
Conversations per day
40–60 dials
Hundreds, in parallel
Research per prospect
5–15 minutes manual
Automatic, evidenced, before contact
Coverage
A slice of the market
The whole addressable market
Cost visibility
Salary and tooling, loosely tracked
Cost per qualified lead, to the penny

Comparison figures are typical UK market benchmarks for illustration and will vary by team and territory.

Pricing

Priced against pipeline, not payroll.

Buy GaleCast on the Nightingale website. Calling is pay as you go on every plan and is billed separately from your subscription.

Starter
Pay as you gono monthly fee

For founder-led outbound proving the motion before committing to a subscription.

  • Everything charged only as you use it
  • Market discovery and company research
  • Explainable opportunity scoring
  • AI calling and email follow-up
  • CRM sync for qualified opportunities
  • Top up a balance and set your own limits
Buy Starter
Pro
Most popular
£699per month

For sales teams running continuous pipeline across multiple industries.

  • Research, intelligence and email included
  • Up to £400 of supplier cost each month, on us
  • Unlimited outbound programmes
  • GaleCast training and sales playbook
  • Conversation and market intelligence
  • Cost control dashboard and unit economics
Buy Pro
Enterprise
Customannual agreement

For revenue organisations with governance, scale and integration requirements.

  • Everything in Pro
  • Higher allowances and custom limits
  • Role-based access and full audit history
  • Custom CRM, telephony and data integrations
  • Single sign-on and workspace controls
  • Dedicated onboarding and success
Talk to sales

Prices exclude VAT. Voice calling is charged per connected minute at the rate shown in your workspace, with limits you set. Already bought GaleCast? Sign in.

Security and governance

Built for revenue teams that have to answer for both data and spend.

Workspace isolation

Every record is scoped to your organisation and enforced in the database, with all timestamps in UTC.

Role-based access

Permissions decide who can launch programmes, approve AI changes and view conversations.

Audit history

Administrative, financial and campaign actions are recorded immutably with actor, before and after.

Financial guardrails

Spending limits are enforced on the server. The AI cannot raise its own budget.

Separated AI knowledge

Trained knowledge never crosses workspace boundaries or trains a shared model.

Compliant by design

Do-not-contact checks, consent tracking, calling hours and frequency caps run before every dial.

Put an always-on AI SDR to work on your market.

Start pay as you go with no monthly fee, or take the Pro plan at £699 a month with research and intelligence included. Buy in a few minutes on the Nightingale website.